Recraft Review (2026) — AI Design & Vector Images, Tested
The most design-team-friendly AI image generator: reusable style sets and real vector export set it apart. Raw artistry trails Midjourney, but for on-brand assets it’s excellent.
The Good
- Generates true vectors (SVG), not just raster
- Reusable custom brand styles
- Good text and icon handling
- Free tier to try
The Bad
- Pure artistry trails Midjourney
- Style setup takes effort
- Advanced features are paid
Overview
Recraft is an AI image tool aimed at designers, with reusable brand styles and — unusually — true vector (SVG) output alongside raster images.
What it's good at
Design consistency. You can define a style and reuse it across a whole set of assets, keeping everything on-brand, and export scalable vectors for icons and logos. Text and icon handling are strong.
Where it falls short
For pure artistic wow, Midjourney still leads. Setting up custom styles takes some effort, and the best features (vector export, custom styles) need a paid plan.
Should you use it?
For designers and brand teams who need consistent, reusable, scalable assets, Recraft is the standout. For one-off artistic images, compare with Midjourney or Ideogram.
Pricing
- Free — $0: Daily credits, Basic export
- Pro — $12/mo: More credits, Vector export, Custom styles
Who it’s for
- On-brand illustration sets
- Icons and logos (vector)
- Marketing and UI assets
- Consistent style across images
FAQ
Why pick Recraft?
Consistent brand styles and true vector (SVG) output — it’s built for design workflows, not just pretty one-offs.
Can it make logos/icons?
Yes — vector output makes it far more useful for scalable logos and icon sets than raster-only tools.